The phrase identifies a particular sort of promotional merchandise incessantly discovered at a big dwelling enchancment retail chain. It refers to character-shaped decorations, usually inflatable or in any other case animated, that includes yellow, goggle-wearing figures identified from in style animated movies and displayed inside or exterior the retail location. These figures function eye-catching advertising and marketing instruments, particularly throughout vacation seasons or promotional occasions.
Using such recognizable characters supplies a number of benefits for the retailer. These embrace elevated foot visitors, enhanced model visibility, and a extra partaking buying expertise, significantly for households. Traditionally, retailers have employed varied types of character merchandising to draw clients, and the utilization of those acquainted figures represents a continuation of this follow, tailored for modern audiences and advertising and marketing methods.