The expression signifies evaluating two essentially completely different gadgets that can’t be meaningfully in contrast. It highlights the fallacy of drawing conclusions or making evaluations between topics that lack a standard foundation. For instance, judging the success of a advertising and marketing marketing campaign solely by the variety of social media likes, with out contemplating gross sales conversion charges, could be an occasion of such an inappropriate comparability.
This sort of flawed comparability is essential to establish and keep away from in varied domains, together with decision-making, problem-solving, and evaluation. Recognizing the inherent variations between entities being thought of ensures extra correct assessments and knowledgeable judgments. The phrase’s origins are rooted within the apparent distinctions between frequent fruits, solidifying its use as a simple illustration of illogical comparisons.