The phrase references an incident involving the actor Tyrese Gibson and the house enchancment retail firm, Residence Depot. Particularly, it alludes to a reported occasion the place Gibson made important purchases on the retailer, later sharing the expertise publicly. This generated appreciable media consideration and dialogue on-line.
Such occurrences, involving celebrities and on a regular basis companies, usually acquire traction as a result of intersection of celeb tradition and consumerism. This will result in elevated model consciousness for the corporate concerned, in addition to present some extent of connection between celebrities and their followers by relatable experiences. The general public nature of those occasions contributes to their significance and memorability.