The phrase references the untimely launch of data, particularly about merchandise anticipated to be obtainable at a big residence enchancment retailer for the Halloween season of 2024. This will embody images, product descriptions, pricing, or any particulars relating to upcoming seasonal choices made public earlier than the official announcement or launch date.
Such disclosures can generate early shopper curiosity and pleasure, doubtlessly influencing buying choices and competitor methods. Traditionally, these conditions can stem from numerous sources, together with unintended listings, inner memos discovering their method to exterior events, or deliberate leaks geared toward creating buzz.
