A collaborative brewing enterprise between Brewery Ommegang and HBO, these drinks served as a promotional tie-in with the acclaimed tv collection Sport of Thrones. The collection of beers, every uniquely crafted, supplied followers a tangible connection to the world of Westeros. Every launch was typically related to a selected character, home, or occasion throughout the tv present’s narrative.
These particular version beers garnered vital consideration, each throughout the craft beer group and amongst followers of the tv program. The restricted availability and collectible nature of the bottles led to elevated gross sales for Brewery Ommegang and additional amplified the cultural impression of the tv collection. The venture efficiently leveraged the recognition of a fictional universe to advertise a real-world product, thereby making a mutually useful partnership.
